Monday, 24 October 2011


Advertisements have both commercial and advertisement values. In a Capitalistic economy advertisement play very important role. They make the customer aware of the product. They help in branding the product. They even create new customers. We can see advertisement in all electronic media like T.V and radio, print media like newspaper and magazines and public places like railway stations and bus stands etc. Nowadays internet is yet another powerful platform for advertisement. Mobile ads through SMSes are also gaining popularity. Advertisements also create jobs for many adverting agencies, actors, editors etc. It will not be an exaggeration if we say that all TV channels, radio, newspaper, magazines, sports events and many other functions are running because of earning from the advertisements. But advertisements also have negative aspects like increasing cost of product, misguiding, putting pressure on consumers. With some checks and balance like creating awareness among consumers and making some laws in favor of them, advertisements are good for economy.

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